This video is based on a presentation I recently shared at Professional Beauty GCC 2022. It is based on research conducted on the salon and spa industry post-Covid. The industry has changed and shifted and this presentation provides you with key action points that will allow you to future-proof your businesses. Understanding these shifts hold the key to being able to hold your ground in a very competitive market and if you think strategically, they will enable to reach even higher levels of success!
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