How to make your salon stand out in the festive season

The festive season is in full swing and you there’s a buzz in the air with Christmas celebrations and decorations galore. Competition in the beauty industry heats up at this time of year as clients prepare for year-end parties, vacations and New Year celebrations. There can be a lot of pressure to embrace the season and create a celebratory atmosphere in your salon, but there is also a fine line between ‘festive’ and ‘tacky’ when it comes to decorating one’s salon; but there’s no need to panic! Here are some of my top tips.

Deck the halls

…but keep it elegant. There is no need to buy every Christmas decoration in sight in order to make the salon a happy and festive space. A classic Christmas tree, simply decorated, along with some festive feel around each service station is perfect. It will add a festive touch for the clients without making them feel like they need to leave as soon as possible for fear of festive overload.

Festive packages

Your clients are likely to want to make sure they are party-ready for all the year-end celebrations with their friends and family. Why not save them the time of booking multiple slots for different services with the help of a ‘Festive Party Package’. This can include all the key services to look and feel their best this festive season, all bundled into one simple package.

Don’t forget your team

The festive time is a very busy one for salons, which means your team is going to be run off their feet. So don’t forget to give them a little cheer along the way. You can do this very simply by arranging secret Santa with a small budget or, if costs allow, you could treat them to an end-of-year party to say thank you for all their hard work in 2022. This also provides an opportunity to set the tone for the year ahead.

Added extras, with a festive twist

There are several ways to add a subtle festive spirit throughout the day. Why not offer a festive-inspired beverage or festive nail art and hairstyles. Another option is to offer festive gift boxes and wrapping within your retail section. Save your clients’ time from having to think about gifts for others while increasing your revenue this December. This is a win-win for both the client and the salon!

Scale back on social

By all means, post about your festive packages and what you have going on in the salon but remember your overall brand image and message. The festive season will be over before we know it, so you want potential new clients to understand what you do on a day-to-day basis and not be overwhelmed by countless pictures of Santa and his reindeer.