Start-up

Starting a business is an exciting journey, and helping bring someone’s vision to life is incredibly rewarding. With 20 years of industry experience, from salon floor work to senior management, there’s a deep understanding of salon business models, including branding, marketing, budgeting, and expansion.

Having launched a beauty start-up, the challenges of going solo are well understood. For those needing guidance, VR Beauty Consulting offers tailored start-up services, both before and after opening, providing essential support through the launch and beyond.

Branding & Marketing

In the competitive world of beauty and wellness, a strong brand presence is essential for standing out and attracting a loyal client base. We specialize in crafting tailored branding, marketing strategies, and social media management specifically designed for salons. Our goal is to amplify your brand’s unique story, reach, and engagement, ensuring that your business captures attention and thrives in a crowded market.

With the right marketing strategies and social media presence, your salon can build trust, increase customer retention, and generate new leads. It’s not just about having a presence online; it’s about creating a consistent, impactful brand that resonates with your ideal clients. From curated content and strategic ad campaigns to creating a strong brand identity, we guide salons to make meaningful connections with their audience.

Turnaround

Seeing your salon’s potential fall short of your vision can be discouraging. Through a comprehensive Business Audit, we can identify exactly what’s holding your salon back and provide actionable steps to transform your results. Let us analyze your business, and we’ll help you turn things around, driving growth and achieving the success you’ve been aiming for.

In addition to our audit services, we also specialise in Procurement and Inventory Management. Efficient procurement ensures you have the right products at the right time, while effective inventory management helps minimize waste and optimize costs. Together, these services will enhance your operational efficiency and support your salon’s growth.

Business Coaching

As your beauty salon business grows or evolves, you will be required to undertake greater focus on strategy while simultaneously adjusting your management capacity, capabilities and delegation. This can be a challenging transition to make, both personally and professionally. If not done carefully, it can result in discord in the team and financial implications to the business. I encourage entrepreneurs to see this as an investment not only in themselves, but ultimately, in their beauty salon business as well.